#ChoosingViolence: Brand versus Movement Edition
I’m about to piss some people off…
Hopefully, not The Ghetto Country Brandmother® — THE Phyllis Williams-Strawder and my brand strategist… 👀
😆 But LISTEN…
I am not building a brand — I am constructing a movement.
So when you come to where I’m posting up on these internet streets: know that…
👉🏽 This isn’t marketing. It’s message.
👉🏽 This isn’t content. It’s code-switch reclamation.
👉🏽 This isn’t coaching. It’s community repair.
And because of alluhdis, my folks aren’t “followers” — they’re co-conspirators and fellow changemakers.
Every Dreamer I support?
My work gives them language to validate their vision.
Every Visionary I work with?
We co-build them the systems they need to scale without losing themselves.
Every Rebelutionary I guide?
It’s all about provoking them to build the tools to tear shit down AND impact smarter.
So, while I’d love to be out here performing Content Creator for y’all… 🎬
🙅🏽♀️ I’mma choose to BE and DO in the lab…
Because I’m not just building a brand here — yo, that alone takes time. 💯
I’m outcheare building a movement that systematizes truth, sovereignty, and sustainability for changemakers who never thought they’d see themselves in business.
I’ve been doing it for decades…
✊🏽 Now, it’s time for me to write it, scale it, and immortalize it.
So it CAN be consumed as content. #SoonCome
Until then, if you’re a Changemaker peeping my steeze and wanting more… there are links to goodies below for you until the next time I pop up in this space. ✌🏽
— The Ratchet Sage™
